Web Design Services: What’s Included and What’s Not?

Have you ever had a deep discussion with a web designer? If you had, you would know what a web design service in Brisbane looks like. It is a highly specialized field, and every service can have unique features. However, the foundation and essentials will be the same everywhere! 

Not knowing these basics will give you and your designer a hard time. So, if you are confused as to what’s included and what’s not in a web design service, take a look at this. Read until the end, and you will have a fair idea of what you can expect from a web designer. 

Shall we begin then? 

What’s Included?

Consultation Comes Foremost:

The process begins with a consultation with your designer. In this stage, you communicate your goals, target audience, website’s purpose, and other essential elements of the project. Your designer will guide you through this process, so you have nothing to worry about. 

This initial consultation is critical for the customization of the website to your specific audience and needs. For better outcomes, you can do a little homework prior to this meeting and jot down everything you want to discuss with your designer. 

Strategy Development: 

In this phase, your designer will devise a comprehensive plan outlining the website’s structure, design, and other features. For example, it involves wireframing, where the site’s basic layout is sketched out. It also includes various other decisions that impact the overall user experience. 

All this planning sets the stage for a successful web design project by aligning it with your goals and user expectations. 

Graphic Design:

Visual elements are key to an aesthetically pleasing website. So, your designer will work on various visual elements that your website requires to make an impression on your audience. It includes layout, colour palette, typography, and imagery primarily. 

However, the trickiest part of this phase is bringing all these elements together and making them work in synergy. 

Responsive Layout: 

Your website must be responsive, meaning it should be able to adapt to various screen sizes seamlessly. You can’t know what device your potential user will use to access your website; thus, you should be ready with a responsive web design. 

So, today, most web designers include responsive design in their services. It has become quite a norm as Google now prioritizes mobile-first indexing and ranking. 

Content Integration:  

Without a say, content is crucial for websites. Hence, web design encompasses seamless integration of content, from text to images to videos to any other media. At this stage, your web design works to fit the content beautifully within the design and enhance the user experience. 

For instance, organizing and presenting the information in an engaging manner makes it easy for users to find what they are looking for. 

UX and UI: 

User experience (UX) and user interface (UI) are two distinct elements, but they’re both integral to web design. Working on these components means optimizing your website’s layout and functionality to improve how your user experiences it. 

Some UX elements designers work on at this phase are information architecture, user flow, and usability. On the other hand, UI deals with visual aspects, such as layout and interactive elements.  

Testing and Quality Assurance: 

A web designer will also perform adequate testing to ensure everything is working to the standard before the site goes live. From testing the site on multiple browsers to fixing bugs, everything will be checked and assured. 

Through this thorough testing, web designers assure quality to clients, which is important for the smooth operation of the website. 


Now, your website is all set for the launch. After all the above steps, your designer will take your feedback, and if you have no changes in mind, they will launch the website. 

At this moment, you should ask your expert how they can support you in the future. Some offer training on how to manage (and update) your website, while others provide ongoing support and maintenance. 

What’s Not Included?

Now, let’s take a look at the things that are not generally included in web design services in Brisbane. If you need them, you will have to opt for them as separate services. 

Content Creation

Web designers assist with content integration; however, they don’t create the content themselves. Either you or your hired content creator needs to provide text, images, and other media for your website. 

SEO Services:

Web designers also oversee a few SEO practices. But they don’t include it extensively. For advanced SEO practices, such as keyword research and link building, you must collaborate with an SEO professional. 


Writing compelling content is a specialized skill. You or your web designer may not be able to do it as effectively as a copywriting professional. Besides, this is generally not included in a web design service. 

Domain and Hosting Services:

While some web design agencies may offer these services, domain registration, and web hosting are often separate considerations. So, you may need to choose and manage them independently.

Photography and Videography:

Do not expect your web design agency to handle your website’s photography or videography requirements. If you require high-quality images or videos for your website, you’ll need to source these separately from a professional photographer or videographer.

Work With Make My Website – 

Designing a website requires combining various expert areas, such as graphic design, content, SEO, etc. So, rather than hiring different people for different areas, collaborate with one agency that can do all. Make My Website. 

Head to its website and check out the services offered. They range from designing to web hosting.

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Bikram is the founder of GeraldfordTech.com. He is a professional blogger with 5 years of experience who is interested in topics related to SEO, technology, and the internet. Our goal with this blog is to provide you with valuable information.

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